It seems like every time you turn around (or, I should say: every time you turn the page of a fashion magazine!) a new “celebrity” perfume hits the market. Whether it’s Sarah Jessica Parker’s Lovely, Prince’s Get Wild, JLo’s JLo Glow, or Miss Piggy’s Moi, it seems like if you’re a celebrity in any form, there’s going to be a scent marketed with your name and face on it. Because they’re so prevalent…and because there’s probably a ton of money involved in the celebrity fragrance world…it doesn’t seem like the trend of celebs hawking scents is going anywhere anytime soon.
Recently, Total Beauty ran a piece about the best and worst celebrity perfumes. The fave? Hilary Duff’s With Love (a scent I have in my collection–one that I actually kind of like!). The worst? M by Mariah Carey.
Here’s my question for you this week: does celebrity endorsement of a fragrance help or hurt? Or does it depend entirely on the celebrity? My take? I normally shy away from celeb scents. I want to smell like classic, good things…like flowers, nature, woods, etc….I don’t want to smell like Britney Spears, thank you very much. I avoid celebrity perfumes and never really give them a chance. I’d rather have the scent speak for itself without putting me in the “OMG, I’m a huge Gwen Stefani fan so of course I wear L.A.M.B.” camp.
Ultimately, fragrance selection is hugely personal and who am I to judge? If you love, love, love Electric Youth (Debbie Gibson!), then rock on with your bad self. Me? I’ll stick with my non-celebrity endorsed scents.