src="http://www.makeupandbeautyblog.com/wp-content/uploads/2010/10/karen-from-makeup-and-beauty-blog-wearing-loreal-million.jpg" alt="karen from makeup and beauty blog wearing loreal voluminous million lashes" title="karen from makeup and beauty blog wearing loreal voluminous million lashes" width="540" height="464" class="alignnone size-full wp-image-63328" />

L’Oreal wants you to “millionize your lashes,” and I guess they’re just assuming you’ll know what that means.

Go on, millionize them! I dare you. src='http://www.makeupandbeautyblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />

If you’re confused, so was I when I heard the slogan for L’Oreal’s new Voluminous Million Lashes Mascara ($9).

Would I grow a million new lashes if I used it? Because if so that sounds like potentially too many… Or would my lashes grow in volume by a million times?

And why stop at a million anyway? Why not billionize your lashes? Let’s face it… A million just doesn’t go as far as it used to.

Overlooking 1) the silly slogan that doesn’t tell me anything about the product and 2) the fact that I’m a total word weirdo who obsesses over turns of phrase, I really tried to keep an open mind when I took Voluminous Million Lashes Mascara in Black out for a test drive.

The first thing I noticed about it: great brush. You know how some mascara brushes just don’t know when to stop? They grab too much product. Well, this one gets it right. I don’t even feel like I have to swipe it against a paper towel to remove any excess before applying.

How is that possible, you might ask? The Clean-Sweep Wiper System, BAM! The brush passes through a “web-like structure” and comes out of the tube loaded with the right amount of product for a single layer.

src="http://www.makeupandbeautyblog.com/wp-content/uploads/2010/10/loreal-voluminous-million-lashes-review-package.jpg" alt="" title="loreal-voluminous-million-lashes-review-package" width="540" height="360" class="alignnone size-full wp-image-63334" />

src="http://www.makeupandbeautyblog.com/wp-content/uploads/2010/10/loreal-voluminous-million-lashes-review-tube.jpg" alt="loreal voluminous million lashes review tube" title="loreal voluminous million lashes review tube" width="540" height="324" class="alignnone size-full wp-image-63331" /> /> (…)
Read the rest of href="http://www.makeupandbeautyblog.com/product-reviews/loreal-wants-you-to-millionize-your-lashes-with-voluminous-million-lashes-mascara/">L’Oreal Wants You to Millionize Your Lashes with Voluminous Million Lashes Mascara (199 words)

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